A lot of musicians are asking the wrong things when trying to figure out how to move forward in their music careers. These things include questions that come from a place of fear, negativity, false assumptions and misunderstandings about how the music industry truly works. By looking for answers to the wrong questions, you all but guarantee failure for your music career.
To grow a successful music career, you must understand how the music industry works and ask the correct questions based on that knowledge. Once you ask questions like this and get them answered by a professional who has achieved success in music, your potential to build a successful career will quickly grow.
Here are five questions about the music industry that musicians should be asking:
Question #1: Why Do Record Companies/Bands Work With Some Musicians And Not With Others?
Many musicians think that music companies and bands only work with those who are A. musically talented and B. in the right place at the right time.
Record companies actually look for a very particular kind of person to work with. They look for someone who has the right mindset, skills, and personality. Once you understand what all this refers to and take action to develop it, your chances of success in music will skyrocket.
Question #2: How Can I Transform Everyday Fans Into Fanatics?
The majority of musicians out there are trying to find out how they can get more fans, and don’t understand that simply having a lot of fans is not very important if they are all casual fans. These kinds of fans may like listening to your music, but they do not have any loyalty to you or your band. On the other hand, fanatical fans are those who will purchase all your albums, wear your merch, show up at every show and (sometimes) even get tattoos of your band’s logo.
Once you gain a loyal following of fanatical fans, you gain a following of people who will help promote your band via word of mouth, and your career will grow exponentially.
Question #3: What Should I Do To Get The Opportunities I Want From Music Industry Professionals?
Tons of people get into the music business thinking that they are owed success, and expecting to be given opportunities from labels, bands or other music industry professionals. A tiny percentage of musicians ever think to ask what they need to do themselves to earn such opportunities.
To get the best opportunities in the music business, you need to make yourself more valuable and less risky to other people and companies than anybody else.
For example: think about the challenge of getting new gigs. Frequently, musicians only think about what is in it for them (gaining a new venue to perform in) and never even contemplate what bookers and venue owners want (which is to get more people into the venue). As a result, these musicians don’t get many gigs and never figure out why.
Question #4: What Is The Best Approach For Phasing Out My Day Job And Phasing In My Music Career?
It’s common for musicians to get advice from family and friends about how they should have a backup plan in case music doesn’t work out.
When a musician listens to this kind of advice, he becomes trapped at a non-music related day jobs. As a result, he is never really able to focus on his music career – where he remains for months or years at a time while his musical dreams go down the drain.
Good news: It is totally possible for any person to go from a day job to a massively successful music career (I know, because I’ve helped countless musicians with this). First, you just need to ask the right questions that focus your mind on the result you truly want.
Next you need to learn how to raise your income as a musician and create an exit strategy for permanently leaving your non-music job (in other words: completely replacing your job’s salary with income from your music career). Working with a music career trainer will help you achieve this goal much faster.
Question #5: How Can I Become Totally Financially Secure In The Music Industry?
A lot of musicians are so afraid of going broke in the music industry that they never even try to succeed (letting go of their musical dreams in the process). Truth is, the music industry is actually a highly stable and lucrative industry to be in. Unfortunately, the majority of musicians never earn a great living for three reasons:
1. They think musicians inherently must struggle to get by. This mindset annihilates all ambition for you to earn a great living.
2. They want to find a job in the music industry as opposed to thinking of themselves as an entrepreneur.
3. They don’t develop multiple sources of music-related income, including:
-Independent: if something happens to cause you to lose one of your income streams, the other sources of income can support you.
-Congruent: all of your income streams are be aligned together with your primary goals in the music business.
-Residual: your get paid from your income streams time and time again (perpetually).
-Passive: your income streams create money continuously after you’ve already done all the work (when you are not doing work on them every day).
Once you run your music career as an entrepreneur and create many streams of income, it will be very realistic to expect to earn 6-figures (or more) per year. Most importantly, being a professional musician is way more secure than working at a regular job.
You now understand some of the most important questions you must ask yourself about building a music career, but this is only the tip of the iceberg!